You’ve got your podcast idea, now how do you make sure it is as attractive as possible to potential sponsors and advertisers? Acast’s UK content director Sophie Herdman will talk you through everything you need to know to get your podcast brand-ready. From ideal format length to the tweaking your content, marketing your show to creating host reads – you’ll be armed with the knowledge to make your podcast as advertiser-friendly as possible. Sophie works with brands across all sectors, and has launched, grown and monetised hit podcasts such as Griefcast, Table Manners, and They Walk Among Us, ensuring the best possible partnerships between advertisers and podcasters.