Beyond The Top 10: The Audiences Podcasting Underserves
Presented by Awkward Network – with Rehana Perkins
London Podcast Festival | Podcast Maker Weekend
Podcast audiences are more diverse and mainstream than ever, but does the industry reflect them? This session explores the growing gap between audiences and representation, revealing why diversity is no longer just a social issue, but a commercial opportunity for creators, commissioners and advertisers.
Podcasting has never been bigger. Weekly listenership in the UK has grown to 22 million, video podcasts are transforming how audiences consume content, and the medium has firmly entered the mainstream. Yet while podcast audiences are becoming larger and increasingly diverse, the voices dominating the charts and the people shaping the industry often remain far less representative.
This session explores the growing disconnect between who is listening and who is being heard. Drawing on the latest audience data, industry research and insights into representation across podcasting, we’ll examine how concentrated success, limited diversity in commissioning and leadership, and a lack of upto-date research on underrepresented audiences are creating missed creative and commercial opportunities.
This talk makes the business case for broadening whose stories are commissioned, promoted and invested in. Attendees will leave with a clearer understanding of the changing podcast landscape, why representation matters throughout the entire production pipeline, and practical ways creators, commissioners, advertisers and podcast businesses can better reflect and grow the audiences they serve.
This event will last approximately 1 hour, including an interval.
Concessions & Under 30s tickets
Kings Place Concessions Tickets
We want to ensure that people who may be struggling financially to purchase a ticket can still enjoy visiting Kings Place. A limited number of tickets are allocated for certain events (if the ticket type does not show in the booking pathway, it means they are not available for this event or have all been sold). Concessions tickets are accessible for people on the following criteria (for more information visit our FAQs)
- Pension Credit
- Universal Credit
- Disability Benefit
- Income Support or Job Seekers allowance
- Students
£10 ‘Under 30s’ tickets
A limited number of £10 tickets are available for certain shows to attendees aged under 30. To access Under 30s tickets, your account needs to be updated with your Date of Birth. Please visit the account centre to add your Date of Birth and go to ‘Other Preferences’ to opt in to the Under 30s Scheme.
If £10 tickets are available, the ticket discount will apply automatically at checkout. If the discount does not apply, this means all ‘Under 30s’ tickets have sold out for the performance.
Please note that proof of age may be requested at the venue.
Plan your visit
Getting here
Kings Place is situated just a few minutes’ walk from King’s Cross and St Pancras stations, one of the most connected locations in London and now the biggest transport hub in Europe.
Our address is:
90 York Way, London, N1 9AG.
The Venue
Our performance spaces are situated on the lower ground floor. Hall One, Hall Two and St Pancras are located in level -2, reached by stairs, escalator and lift from the ground floor entrance level.
Event Times
Door times indicate auditorium entrance times only. Visitors are welcome to enjoy the Kings Place seating areas, gallery-level art, canal-side terrace, café, restaurant and bar throughout the day and evening.
- Our events begin promptly at the advertised start time. Typically, there is no support unless otherwise stated.
- We recommend arriving in good time before the performance. The Hall doors will open 30 minutes before the performance to allow time to take your seats, or to choose a space for standing shows.
- Latecomers will be admitted at a suitable break in the performance where possible
Access
We aim to make your visit to Kings Place as comfortable as possible. For more information about the accessibility of Kings Place, including details about our Access Scheme, please visit this page.
If you would like to discuss your access requirements with a member of our team, please get in touch with the Box Office team at info@kingsplace.co.uk.
Food & Drink
Rotunda Bar & Restaurant
Rotunda, situated on the ground floor of Kings Place, offers a unique dining and drinking experience alongside Regent’s Canal. The concert bar in the venue foyer will also be open for select events.
Green & Fortune Café
Recently re-furbished and now open with a new look, the Green & Fortune Café is open for selected concerts. Serving hot and cold food and drinks, including sandwiches, salads, soup, stew and a pie of the day, alongside a choice of cakes made by the on-site bakery team. See here for selected concert dates and standard opening hours.
Rehana Perkins
Rehana Perkins is a marketing professional and podcast producer with over five years’ experience delivering audience-focused campaigns across the music and media industries. Alongside her role as Marketing Manager at Mixtape Madness, she produces independent podcasts, overseeing everything from guest booking and research to production, content strategy and audience growth. Passionate about storytelling, digital culture and the creator economy, Rehana enjoys exploring the ideas, trends and conversations shaping modern media. She brings a unique perspective that combines strategic marketing expertise with hands-on production experience, making complex topics engaging, accessible and relevant for audiences.
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