In this session Ruth Barnes and Laura Sheeter will look at how to walk the line between branded content that delivers what your client is after but also sings creatively.

‘Working with clients is always a compromise, even those with a good sense of what makes a great podcast. How to stay true to their brand values and also make something people will actually download and enjoy is the challenge!’

Ruth and Laura spent over ten years working at the BBC as producers, reporters and programme makers. Chalk & Blade are currently partnered with Pushkin Industries making premium content shows for Luminary and The Rockefeller Foundation. They are also producing a TV companion podcast series for the BBC. They’ve worked with many brands over the years including O2, SEAT, Corinthia Hotel, The UN Refugee Agency (this series won them Silver at the British Podcast Awards) and Vodafone.