In this session, we’ll explore practical, budget-friendly marketing strategies designed to help independent podcasters like you reach and engage your ideal audience.

Learn how to identify your perfect listeners, leverage social media, optimise your podcast for discoverability, and build a loyal community—all without breaking the bank. Whether you’re just starting out or looking to grow your existing audience, this session will provide you with simple, actionable tips to boost your podcast’s visibility and connect with more listeners.

Becky Lamb-Pritchard, is Head of Marketing at This Is Distorted. She aims to empower every creator she works with, working closely with brands and individuals on their podcast journey to help them not only tell their story but make sure people hear it. Bringing over 20 years of experience working in the entertainment industry, she has delivered marketing campaigns for some of the UK’s biggest entertainment organisations like Global, Bauer and ITV to local radio stations, charities and grass roots organisations. Becky is passionate about audio as a force and believes in challenging the norms, uplifting diverse voices and bringing great stories to the front.

This event will last up to 1 hour, without an interval.