Marketing Your Podcast: Let’s Make A Smart Plan
with Becky Lamb-Pritchard, Head of Podcast Growth & Partnerships at This Is Distorted
London Podcast Festival 2025 | Podcast Maker Weekend
In this beginner-friendly session, you’ll learn how to create a smart marketing strategy that suits your goals. Whether you’re growing your audience organically or using paid ads. We’ll break down practical tactics, real-world examples, and help you decide where to focus your time, energy, and budget to get your podcast in front of the right ears.
Launching a podcast is one thing – getting it heard is another.
In this beginner-friendly session, we’ll explore what makes a podcast marketing strategy effective, especially for new creators and businesses just starting out.
We’ll unpack the difference between organic and paid marketing, and help you figure out what’s right for your goals, budget, and audience.
You’ll walk away with:
• A clear understanding of organic vs paid promotion – what each is, and when to use them.
• Simple, proven tactics to grow your show organically.
• Insights on how paid ads (social, podcast apps, etc.) can help amplify your reach.
• Tips for setting realistic marketing goals, even if you’re starting from scratch.
Whether you’re growing a passion project or promoting your brand through podcasting, this session will help you build a marketing plan that fits you.
This event will last approximately 1 hour, with no interval.
Concessions & Under 30s tickets
Kings Place Concessions Tickets
We want to ensure that people who may be struggling financially to purchase a ticket can still enjoy visiting Kings Place. A limited number of tickets are allocated for certain events (if the ticket type does not show in the booking pathway, it means they are not available for this event or have all been sold). Concessions tickets are accessible for people on the following criteria (for more information visit our FAQs)
- Pension Credit
- Universal Credit
- Disability Benefit
- Income Support or Job Seekers allowance
- Students
£10 ‘Under 30s’ tickets
A limited number of £10 tickets for attendees aged under 30 are available for certain shows. To purchase an ‘Under 30s’ ticket, please choose the ‘Under 30s’ price type when selecting your ticket(s). If the option does not appear, this means all ‘Under 30s’ tickets have sold out or are not available for this performance. Please note that proof of age may be requested at the venue. The £10 offer does not apply to premium price categories.
Plan your visit
Getting here
Kings Place is situated just a few minutes’ walk from King’s Cross and St Pancras stations, one of the most connected locations in London and now the biggest transport hub in Europe.
Our address is:
90 York Way, London, N1 9AG.
The Venue
Our performance spaces are situated on the lower ground floor. Hall One, Hall Two and St Pancras are located in level -2, reached by stairs, escalator and lift from the ground floor entrance level.
Event Times
Door times indicate auditorium entrance times only. Visitors are welcome to enjoy the Kings Place seating areas, gallery-level art, canal-side terrace, café, restaurant and bar throughout the day and evening.
- Our events begin promptly at the advertised start time. Typically, there is no support unless otherwise stated.
- We recommend arriving in good time before the performance. The Hall doors will open 30 minutes before the performance to allow time to take your seats, or to choose a space for standing shows.
- Latecomers will be admitted at a suitable break in the performance where possible
Access
We aim to make your visit to Kings Place as comfortable as possible. For more information about the accessibility of Kings Place, including details about our Access Scheme, please visit this page.
If you would like to discuss your access requirements with a member of our team, please get in touch with the Box Office team at info@kingsplace.co.uk.
Food & Drink
Rotunda Bar & Restaurant
Rotunda, situated on the ground floor of Kings Place, offers a unique dining and drinking experience alongside Regent’s Canal. The concert bar in the venue foyer will also be open for select events.
Green & Fortune Café
Recently re-furbished and now open with a new look, the Green & Fortune Café is open for selected concerts. Serving hot and cold food and drinks, including sandwiches, salads, soup, stew and a pie of the day, alongside a choice of cakes made by the on-site bakery team. See here for selected concert dates and standard opening hours.
Becky Lamb-Pritchard
Becky Lamb-Pritchard is a seasoned audio marketeer who transforms branded podcasts into audience magnets. At award-winning agency This Is Distorted, she’s led standout campaigns like LNER’s acclaimed Routes podcast with Clara Amfo & Jenni Falconer.
With 20 years in the media industry, Becky brings strategic insight, creativity, and a sharp eye for trends to every project, from chart-topping series to grassroots gems.
She’s also a respected industry voice, having judged the New York Festivals Radio Awards, British Podcast Awards, and International Women’s Podcast Awards, and regularly speaks at podcasting industry events.
Official partners of the London Podcast Festival
